VP, Digital Content and Production, MACRO

Content for the Next Gen: Friday, June 23rd - Creators Studio 3

Aaliyah Williams is the Vice President of Digital Content and Production at MACRO. Prior to MACRO, Aaliyah created and produced branded content for Fox Digital Studio, AOL, and independently produced “Buppies” which became BET’s first original web series. She also ran the content division of Russell Simmons’ YouTube channel, All Def Digital. While there, Aaliyah conceived and produced comedy, music, and pop-culture series and sketches that amassed over 54 million views in the channel’s inaugural year. Aaliyah later founded Just A Rebel, Inc., a digital production and creative strategy company. Her clients included Judy McGrath’s Astronauts Wanted where she generated 1 billion impressions for Lilly Singh aka iiSuperwomanii’s “A Trip To Unicorn Island” documentary feature film that is now available on YouTube Red. At MACRO, Aaliyah is excited about the premium digital slate she curated and oversees. She is a Film Independent’s Project: Involve and Sundance alum. Ms. Williams is a Harvard graduate, was raised in Arkansas and Oklahoma, and now calls Los Angeles home where she can be found hiking and running for no apparent reason.

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