Branded Content: Saturday, June 24 - Creator's Studio 3
Bernadette Rivero is the President of The Cortez Brothers, a Los Angeles-based production company that creates both advertising and entertainment content all around the globe. Originally a journalist working for CNN, NPR and The Weather Channel (chasing hurricanes, no less), she ended up on the Hollywood side of the equation as a story analyst for directors Ridley and Tony Scott. Today, she works in the increasingly fluid space between branded content and entertainment. Her company brings broadcast projects to life for advertising agencies, Fortune 500 brands and Hollywood studios alike by attaching the directors, producers and crews necessary to film them in the U.S. and internationally. The Cortez Brothers holds CLIO, London International Advertising, Wave Festival, Imagen and Addy Awards; their broadcast directors are Bronze, Silver and Gold Cannes Lions Award Winners. In her spare time, Bernadette is a ghostwriter for over 80 commercial, film and TV directors.