Digital Trailblazer Award

Diverse Women in Media Initiative: Friday, June 23rd - Latino Lens Space

Creator and entrepreneur Lele Pons has become one of the most recognizable names on social media. She was the first Vine user to reach 1 billion loops making her the #1 most watched person and the #1 female viner in the world.

Today, Lele’s YouTube channel has over 4 Million subscribers where fans tune-in weekly for a dose of laughter. Having grown into a true social media trendsetter, Lele also has 17 million loyal followers on Instagram, and over 1 million followers on Twitter.

Lele got her start when she created a page on the video-sharing app Vine in December 2013. Originally intended as a fun outlet to showcase her creativity, her vines evolved into comedic sketches and pulling practical jokes on family and friends.

Her physical comedic skills and likability has garnered notice from top media outlets, including New York Magazine, TODAY show, Variety, TIME magazine where she was named one of the most influential teens, Vanity Fair’s New Establishment List recognizing her as an influencer shaking the foundation of their industry and FORBES “30 Under 30” list. Additionally, Lele has been featured on the cover of Seventeen Mexico.

In October 2015, Lele was invited to the White House by First Lady Michelle Obama to help launch her Better Make Room campaign by spreading the campaign’s key messages through social media. In April, Lele released her first book titled “Surviving High School.” Her first film, “We Love You” made its debut on YouTube Red in November. Currently, she serves as COVERGIRL’s Digital Ambassador.

Lele is a classically trained opera singer and resides in Los Angeles, CA. 

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