The Strategy Behind Audience Making
Panelists will demystify data insights to share the power with independent producers on the web and social media. Learn how to read and respond to data management of viewership, consumption behavior, and audiences profiles from streaming and online platforms. Use data management to your advantage as a storyteller. Panelists will provide actionable insights that can lead to building better audiences with increased engagement.
Speakers: Salme Lopez Sabrina (Coordinating Producer & Production Manager, WGBH), Adrian Salinas (VP, Marketing & Creative Director, Arenas Entertainment), Calihan Cronin (Head of Audience Development, mitú inc.), Renzo Garcia (Senior Account Executive, Sensis Agency)
Moderator: Theresa Wyatt (Vice President Corporate and Brand Development, El Rey Network)