YOU SELLING YOU; HOW WRITERS AND DIRECTORS STAND UP AND STAND OUT (Presented by Sony) - Saturday, June 24th - Creators Studio 2
Ms. Villalta started her career at Propaganda GEM, a global entertainment marketing firm based in Geneva. During her time at Propaganda, Ms. Villalta represented clients including Audi, Bulgari, Lacoste, Nokia and Panasonic for integrations in TV and music videos.
Ms. Villalta then joined the marketing department at CAA servicing clients including Mattel, Harley-Davidson and Virgin Australia. In TV Lit, she assisted a senior agent servicing writer, director and producer clients.
After CAA, Ms. Villalta joined Drama Development at ABC, assisting then EVP of Drama, Channing Dungey. She left ABC to assist former Co-Chairman of 20th Century Fox, Tom Rothman, as he was re-launching TriStar Pictures as a boutique film and TV studio, and was an integral part of that relaunch team. She was promoted to Manager of Creative Affairs in 2015.
Ms. Villalta is a self-described immigrant military brat. She attended an elite math and science high school in El Paso, Texas and then attended the University of Southern California where she earned a BA in Broadcast Journalism and a minor in Theatre Arts.