Producer, director, screenwriter and virtual / augmented reality conceptual artist. As an Economist specialized in finance he went on to study Film Direction and Cinematography at NYFA and Film Production and Executive production in the Microbudget film production program at UCLA. He is founder of Sulafilms (production company , 2007), Neverlanding Pictures (distribution company, 2014) and SumoVr (2014) a production company pioneer on Virtual reality and Augmented reality in Latin America, combined they form Sula Entertainment. As a film and TV professional and pioneer in Virtual Reality he has partaken in many conventions, conferences and festivals around the world. Among his Mexican recognitions he has three nominations to the Ariel, nine nominations to the Diosas de Plata and two nominations to the CANACINE awards.