Herb Scannell is the Chief Executive Officer of Mitú, the leading digital media brand for Latino millennials. Herb joined mitú in September 2017 after successfully leading other major media companies, including Viacom’s Nickelodeon, Next New Networks and BBC America. Said Herb when he joined mitú: "As the son of a proud Puerto Rican mom, mitú's promise speaks to me professionally and personally. I have long advocated that the Latino market is underserved. Within a generation, Latinos are projected to represent the majority of youth in the U.S. and will be the most influential and sought-after audience in entertainment.” Herb intends to blossom the mitú brand and business and extend it into events, SVOD, TV, merchandising and eventually movies. Herb has had a successful and diversified career within the media industry. During his previous position as President of BBC Worldwide, North America, Herb’s responsibilities included the flagship cable channel BBC America and distribution of BBC World News, BBC Worldwide Productions LA,, Sales and Distribution, and Home Entertainment and Licensed Consumer Products. A member of the BBC Worldwide Executive Board, Herb initiated and consummated for BBC Worldwide a deal with AMC Networks to buy half of BBC America, positioning it for growth with increased leverage with cable operators and advertisers, and additive co-production commitments across the AMC stable of networks. Prior to joining BBC Worldwide in 2010, Herb was CEO of Next New Networks, an innovator in online video and the antecedent to MCN's (Multi-Channel Networks) like Maker and Fullscreen that have reshaped the digital video landscape. At Next New Networks, he identified next generation media makers and made-for-the-internet original shows to advance a strategy of creating and managing a portfolio of super niche channels. The majority of Herb's career was at Viacom/MTV Networks, culminating in the position of Vice Chairman MTV Networks/President Nickelodeon Networks. He oversaw all creative and business operations for a portfolio of brands and businesses for MTV Networks including: Nickelodeon, the #1 rated network in cable TV for 10 years running; TV Land, the cable home of classic TV; and Spike TV, the first network for men. Additionally, Herb was responsible for Nickelodeon's successful feature film division, making it the leader in kids online, and growing the Consumer Products division of Nickelodeon and Viacom, which grew into the third largest licensing business in the world. Herb is a graduate of Boston College with a Bachelor of Arts. Married to Sarah Reetz, they are parents to two girls.



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