Kim is the Senior Director, Influencer Relations at BrainTrust CAA-GBG, where she leads the influencer team with a focus on data and an audience-first approach to content. With a career that began at Ogilvy & Mather, Kim has almost a decade of experience working in the digital and social media landscape. She has created and executed programs for a variety of top brands such as Microsoft, Jimmy Choo, Kate Spade, Ascena Retail Group, and The Madison Square Garden Company. She continues to stay on the forefront of digital trends by creating effective influencer marketing campaigns and leveraging data to guide conversations between influencers and consumers. Kim is passionate about aligning the right brands with the right talent so they can tell authentic stories that connect with their audiences and resonate in a way that enhances brand affinity as well as ROI.
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