SVP & Chief Content Officer / RAZE

Seizing The Power - Creator's Studio 2 - Friday June 22, 2018

Mari Urdaneta is a Miami/LA based, Venezuelan creative producer and talent manager with a strong background in commercial, music video, television and film Production. At Metropolitan Films, Mari developed and launched the first prime time content platform for Galavision and with it various Emmy Award winning shows including, “VideoMix” con Mike Robles and “Con Cierta Intimidad,” to name a few. With Telemundo and Promo Films, Urdaneta produced the first ever reality show in the US Hispanic Market, “Protagonistas de Novela,” followed by “Protagonistas de la Musica” and “Temptation Island.” Because of her exceptional work creating and producing “FullAccess” for Mun2, she was asked to lead the relaunch and redevelopment of the entire network and programming. After successfully relaunching Mun2 in 2007, Mari produced a daily live show titled “The Roof,” which became the network’s flagship show. With more than 25 years of experience, Urdaneta started her production company Dhana Media in 2013. Dhana Media’s first list of credits includes the first short-format reality series “The Lab” aired on Yahoo in 2013, the documentary “Fuerte, La Historia de Lilian Tintori,” the hit series,“Su Nombre Era Dolores, La Jenn Que Yo Conocí”, the story of the late banda diva Jenni Rivera, which aired on Univision in January 2017, and the highly anticipated biopic about the life of acclaimed soccer player Diego Armando Maradona currently in pre-production. As an Executive Producer, Mari recently completed production on the Spanish language comedy “¡He Matado A Mi Marido!” for the US Hispanic and Latin American markets. As of 2016, Mari partnered as a Development Executive at Latin World Entertainment and also stepped into the role of Head of Talent Management at the company, where she continues to grow and manage the careers of top A-List crossover talent. Partner, Mari Urdaneta, was also named Senior Vice President and Chief Content Officer at RAZE in 2017 where she has successfully placed two 2 season series at Netflix and Amazon which are currently in writers room and continues to develop other projects.

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