Co-Head, Cultural Business Strategy

Fireside Chat with CAA

Ruben Garcia is Co-Head of the Cultural Business Strategy Group at leading entertainment and sports agency Creative Artists Agency (CAA). In this role, Garcia collaborates with company leadership to execute company-wide strategies and implement inclusive business practices that maximize creative and business growth opportunities for the agency’s diverse clients. In addition, he manages a custom slate of programs and initiatives, including CAA Amplify, a platform designed by the agency to leverage the collective influence of cross-industry thought leaders and cultural changemakers of color to create transformational change across business and society.

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  • wednesday

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